Ducati Formula 73
Ducati revisits its 750 Super Sport heritage with silver-and-aquamarine bodywork, an exposed frame and an 803 cc air-cooled twin.
Why it matters
The restraint matters. Heritage motorcycles often borrow a paint scheme while leaving the underlying machine culturally unrelated to the reference. Formula 73 keeps the air-cooled twin, compact proportions and visible chassis in the same conversation as the livery. It remains a modern collectible, but the connection is mechanical enough to deserve more than nostalgia alone.
The evidence sheet
A specific piece of design history
The premium buys a limited production model and a particular visual composition. The bodywork, exposed trellis frame and air-cooled engine work together as a design. That is a reason to look closely, but it does not establish comfort, handling or value against another motorcycle.
Consider it for the design
A candidate for someone who wants this specific piece of Ducati design history. Judge it as a motorcycle you plan to ride: arrange a fit check and discuss service requirements before letting the production number decide the purchase.
The catch
Limited-edition heritage can become garage sculpture. The case is strongest for an owner who wants the design history and intends to put miles on it.
The Formula 73 is limited to 873 numbered motorcycles. Ducati lists 73 hp and a US price of $19,995. Its appeal is unusually easy to see: the small fairing, gold tank stripe and spoked wheels give the modern machine a clear connection to the 1970s reference.
Price, production count, engine capacity and power checked against Ducati’s US Formula 73 page on September 4, 2026. Images checked against the model’s silver-and-aquamarine bodywork. Row & Ledger has not ridden the motorcycle.
Evidence boundary: specifications, pricing and availability are source-stated and may change. Row & Ledger does not treat manufacturer claims as independent testing; hands-on experience is stated explicitly when applicable.